UX/UI Design Strategist (Product-led Growth)

Job Title: UX/UI Design Strategist
Department: Marketing, Growth & Digital Experience / Product
Reports To: Head of Product / Growth Lead

Role Overview

We are seeking a UX/UI Design Strategist to create user experiences that improve engagement, conversion, usability, and growth. This role combines interface design with strategic thinking around user journeys, product-led growth, landing pages, and digital experience optimization.

Key Responsibilities

• Design intuitive user flows, interfaces, and digital experiences across web and product touchpoints
• Improve journey mapping for acquisition, onboarding, retention, and conversion
• Work on landing pages, portals, product experiences, and marketing interfaces
• Collaborate with marketing, engineering, and product teams on user-centered improvements
• Create wireframes, prototypes, and design systems
• Support A/B testing, CRO initiatives, and experience refinement
• Align design decisions with growth metrics and business goals
• Ensure consistency across digital brand and product experiences

Required Qualifications

• Experience in UX/UI design for websites, apps, or digital products
• Strong portfolio demonstrating user-centered design and interface thinking
• Proficiency with design and prototyping tools
• Ability to balance business goals with user needs
• Strong understanding of user behavior, navigation, and digital usability

Preferred Qualifications

• Experience in SaaS, product-led growth, marketing funnels, or CRO environments
• Familiarity with analytics, heatmaps, user testing, and conversion design
• Experience in responsive design and design systems