Marketing Operations / CRM Specialist

Job Title: Marketing Operations / CRM Specialist
Department: Marketing, Growth & Digital Experience / Operations
Reports To: Head of Marketing / Growth Operations Lead

Role Overview

We are looking for a Marketing Operations / CRM Specialist to manage campaign operations, lead workflows, CRM hygiene, reporting, tracking systems, and marketing process efficiency.

Key Responsibilities

• Maintain CRM structure, lead stages, and campaign-linked data hygiene
• Support lead capture, routing, segmentation, and reporting workflows
• Build and manage campaign operations across forms, landing pages, tracking, and integrations
• Coordinate with sales and marketing on handoff processes
• Improve marketing reporting, dashboards, and process consistency
• Support campaign attribution and performance visibility
• Maintain audience lists, fields, scoring logic, and automation rules

Required Qualifications

• Experience in marketing operations, CRM, or demand generation support
• Strong understanding of lead management and reporting workflows
• Familiarity with CRM systems and digital campaign operations
• Strong process discipline and analytical ability

Preferred Qualifications

• Experience with HubSpot, Salesforce, Zoho, or similar platforms
• Familiarity with GTM, GA4, automation tools, and funnel reporting
• Experience in B2B marketing operations