Email Marketing & Automation Specialist

Job Title: Email Marketing & Automation Specialist
Department: Marketing, Growth & Digital Experience / Lifecycle Marketing
Reports To: Head of Marketing / Growth Operations Lead

Role Overview

We are seeking an Email Marketing & Automation Specialist to build and manage email campaigns, nurture flows, lifecycle journeys, segmentation strategies, and marketing automation that improve engagement, lead nurturing, and retention.

Key Responsibilities

• Build and execute email campaigns, newsletters, and nurture journeys
• Create segmented email strategies for leads, customers, and audiences
• Develop automation workflows for onboarding, lead nurturing, and retention
• Coordinate copy, creative, and timing for email performance
• Monitor open rates, CTR, conversion rates, and campaign health
• Run A/B tests on subject lines, content, and journey logic
• Maintain deliverability standards and list health
• Align email activity with CRM and campaign strategy

Required Qualifications

• Experience in email marketing and marketing automation
• Strong understanding of segmentation, journeys, and campaign logic
• Familiarity with email tools, CRM sync, and reporting
• Strong execution and testing mindset

Preferred Qualifications

• Experience with HubSpot, Mailchimp, Klaviyo, ActiveCampaign, or similar tools
• Familiarity with B2B nurture flows or e-commerce lifecycle marketing
• Experience in retention marketing and conversion-focused email programs.