Conversion Rate Optimization (CRO) Expert

Job Title: CRO Expert
Department: Marketing, Growth & Digital Experience
Reports To: Head of Growth / Digital Marketing Lead

Role Overview

Improves website, landing page, and funnel performance through analysis, testing, and conversion-focused experimentation.

Key Responsibilities

• Analyze drop-offs and user behavior across funnels
• Run A/B tests and conversion experiments
• Improve CTAs, forms, layouts, and lead journeys
• Work with paid, SEO, UX, and content teams
• Measure experiment impact and recommend next actions

Required Qualifications

• Experience in CRO, experimentation, or funnel optimization
• Strong analytics and behavioral insight capability
• Familiarity with testing and analytics tools

Preferred Qualifications

• Experience in SaaS, lead generation, or e-commerce conversion work
• Familiarity with heatmaps and user behavior analysis