Content Strategist / Copywriter

Job Title: Content Strategist / Copywriter
Department: Marketing, Growth & Digital Experience / Content
Reports To: Head of Marketing / Content Lead

Role Overview

We are looking for a Content Strategist / Copywriter to develop compelling, brand-aligned, and conversion-focused written content across digital channels. This role will support lead generation, SEO, social media, website content, campaigns, and sales enablement.

Key Responsibilities

• Write and edit website copy, blogs, landing pages, ad copy, email copy, and sales content
• Develop content plans aligned with SEO, campaigns, and business priorities
• Create messaging frameworks for products, services, and offers
• Support content for social media, presentations, and brochures
• Work with SEO, design, paid media, and CRM teams on integrated campaigns
• Ensure consistency in brand tone, clarity, and message quality
• Refresh old content and improve underperforming assets
• Research industry topics and content opportunities

Required Qualifications

• Strong experience in content writing, copywriting, or content strategy
• Excellent written communication and editing skills
• Ability to write both brand and performance-oriented content
• Strong research and structure capability

Preferred Qualifications

• Experience in B2B, SaaS, HR, services, or e-commerce content
• Familiarity with SEO writing, conversion copy, and campaign messaging
• Experience writing for multiple digital channels